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Guerrilla Marketing – A Gem for Small Business Marketers
What is Guerrilla Marketing? In plain terms, it means: Spending little or no money. Using unconventional methods to market a business. Innovating totally new ways to create awareness and excitement...
View ArticleGuerrilla Marketing Book Review – Writing Your Mission Statement
Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business. As a small business owner, this is pretty much all up to...
View ArticleGuerrilla Marketing Book Review – Qualities of A Serious Business Owner
In chapter three of Guerrilla Marketing (yes, I’m only on chapter three. I told you I was slow!) Levinson introduces 16 “Monumental Secrets of Guerrilla Marketing.” There’s really no big secret....
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